International passenger numbers jumped 19.2% at the island’s airport, last month, and a new direct route between Cozumel and Miami was launched.

American Airlines started making round-trip journeys between Florida's Magic City and Cozumel every Tuesday, Thursday, Friday, Saturday and Sunday, using Boeing 737-800 aircraft with room for 150 passengers.

You could book Cozumel tours with your hotel, cruise line or other websites.

So why should you book with This is Cozumel?

Here are 10 good reasons...

Local newspaper, Expediente Quintana Roo, has published an exclusive new series of 36 high definition photos of Cozumel.

The photos provide a fascinating insight into Cozumel's people, nature and daily life, including the police, the market, people walking and riding scooters, and men working on the pier and driving taxis.

Lost loved ones were remembered by Cozumel islanders, at the beginning of the month, as they marked El Día de los Muertos.

Celebrating the lives of ancestors, and other deceased family members and friends, the "Day of the Dead" is a very special Mexican occasion.

Our Cozumel community on Facebook reached 10,000 likes today!

To celebrate and thank our social media followers we're offering 10% off 10 tours for 10 days!

Cozumel is well-known for beautiful white sand beaches, friendly locals and underwater marvels, so you might wonder why anyone would have to endure it.

However, that's what more than 3,200 athletes are doing this year as they take part in the endurance races that the island is fast becoming famous for.

Three arduous international triathlons are being held on the island this year, which see some of the world's toughest atheletes battle it out as they swim, cycle and run their way round Cozumel.